What is the deal with social media?


Do we need social media in PR? In short, yes, we really do!

During my final year at university, I chose to write my dissertation on social media and how to be influential to your followers. By choosing this topic, it allowed me to research many different reasons why somebody can be classed as influential on social media, but specifically, Twitter. 

As an up and coming PR professional, I can see where the need for social media comes from. It allows people in this profession to target audiences and markets that were not achievable before. A standard traditional PR campaign that doesn’t involve social media can only reach as many people that you target, whereas by introducing social media, it allows for a much bigger campaign for a much smaller cost.

Before social media, PR executives would have a much bigger work load in order to be able to target the volume of people social media allows. I found through my dissertation research that the pro’s completely outweigh the cons in social media and there are so many more opportunities with social media than without.

This is not to say social media doesn’t hinder our work though, with one little tweet or blog that criticises a brand, it can cause worldwide negative press, which is devastating to a brand. While we are sleeping, someone in Australia can tweet something about a client that we are dealing with, and by the time we have woke up and had time to read in to the situation, we are left with seconds to try and rectify the problem.

All in all, I like to think that social media has revolutionised public relations, and will continue to do so.

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3 thoughts on “What is the deal with social media?

  1. mollyloftus says:

    I also think that public relations has changed public relations completely. Without social media a lot of businesses would have fewer costumers than they do now. Twitter is the perfect way for a company to market themselves, but also allows for things to get ugly really fast. I think twitter for the most part does a company more good than it does harm which is a good thing. Social media has drastically changed in the past 10 years and i can only imagine how much it will change in the years to come. Social media has truly changed the game for public relations professionals.

    • akavanagh says:

      Thank you for the comment! I agree, social media has given PR professionals an amazing tool that can be used for many different goals and objectives and allows a more personal connection with customers/consumers which is brilliant! It’s an exciting prospect to think about what will be available in the future!

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