What does Anchorman and Ben & Jerry’s have in common?

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Ben & Jerry’s have just released a new flavour of ice cream as a limited batch which is currently available in America. It’s called ‘Scotchy Scotch Scotch’ – for those Anchorman lovers (that includes me) will be aware that this is also one of the famous phrases from the brilliant Will Ferrell film! As reported on The Mirror this afternoon, Ben & Jerry’s unveiled the new flavour at New York City’s Pier 36 which featured a performance from Anchor Man’s Nutty The Waterskiing Squirrel and a host of Ron Burgundy lookalikes.

This is a clear example of a PR triumph, and I think it is a great opportunity for Ben & Jerry’s who shouldn’t really have benefited from the release of the new Anchorman 2 movie that is being released in December!

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