Ryanair – Own worst enemy or clever PR?


After reading a news article published on the Daily Mail regarding the latest PR stunt carried out by the Irish airline company, I can’t help but be confused as to whether Ryanair are extremely clever and using its risky name to its advantage, or if the company really does have a death wish!

The latest stunt sees the cabin crew taking a less formal work uniform approach for their 2014 Ryanair Cabin Crew Charity Calendar. Now, it is great to see a company of Ryanair’s nature raising money for the Teenage Cancer Trust by doing something like this, but I feel that the actual stunt is being used to promote Ryanair more than the charity. I’m sure the charity doesn’t mind though, considering the generous donation it is receiving from the stunt!

The stunts are part of a drive to improve the public image of the airline, as in recent years it has made a considerably bad name for itself due to the negative press it has received from angry customers who are less than impressed with the low prices and the hidden fee’s!

I find it hard to believe that this is the right way for Ryanair to repair its image, in my eyes, having the cabin crew strip down to bikini’s, cheapens the overall image of the company.

Michael O’Leary is an eccentric individual, and I suppose from a PR point of view it has worked in Ryanair’s favour as everyone is talking about them!

Well done Ryanair, you can’t do anything toned down!

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