Since writing my dissertation on what it takes to be classed as influential on Twitter, I have come to know Klout very well. Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the Klout score, which is a numerical value between 1 and 100 (1 being the least and 100 being the most influential). In determining the user score, Klout measures the size of a user’s social media network and correlates the content created to measure how other users interact with that content.
I have used Klout for around 12 months now, and I have managed to increase my score from 14 to 51. I looked at 3 different celebrities in my dissertation, each with varying Klout scores to see what differentiated them from each other and what someone using social media would have to do to attain and maintain a good Klout score.
I found that I had to engage more with my other users and post content that was of interest to get conversations started. I added all of my social media networks to my Klout account which resulted in my improved score of 51. After getting the hang of Klout, I thought it lacked something, it is a very basic application in the sense that there is not much to do on it. You can answer questions other users have based on topics you are interested in, which is a nice touch as it allows you to apply your knowledge to help other users.
The people over at Klout have just added a new aspect to the site, which I love! You update your status’ and tweets to Facebook and Twitter through Klout and it tells you the score impact the update has on your score, which allows you to see what type of content is beneficial to your score, rather than waiting for your score to go up or down without really knowing what the content is doing for you.
I think anybody who uses social media, whether it is for business or personal use, or even both, should know their Klout score and aim to increase it to give your consumers the best content possible!