I read an article this afternoon about search engine giant Google and the fact that they have patented plans for software that slowly learns how you react to things you see on social media networks. In layman’s terms, the software will mimic the way in which you usually respond to updates and messages from friends and relatives to help you ‘cope’ with the daily processes. The software sifts through the messages you receive and conducts an analysis of continuing interaction and goes on to flag messages that demand a more personal response.
I find it hard to believe that social media is that much of a chore that people need a robot to respond to your friends and family, or even just followers on your Twitter account! This entire concept just takes the personal touch away from what should be a conversation between two or more people!
A software engineer at Google, Ashish Bhatia, said that the popularity and use of social networks and other types of electronic communication has grown dramatically in recent years. It is often difficult for users to keep up with and reply to all the messages they are receiving. Again, I find this very hard to believe that a standard person finds this task difficult, that said, I do believe that businesses find it hard to maintain the amount of messages they receive, and I can see the benefits of having an automated personal response rather than a bog standard repetitive message to all your followers.
The system analyses the responses you initially make so it can eventually start making suggestions of its own that, ideally, should be indistinguishable from those of an actual person. Which asks the question, what is the point. Why do you need this? Does it automatically publish the responses? What if it got a response wrong and made a huge mistake? How could you answer that? This whole concept has many flaws to it, I can see the benefit to a company who wants to please its consumers, but I think it’s just another step in the wrong direction. Some things need to be personal and come from a real person in my eyes!
The article from BBC News went on to say that instead of writing every response individually or clicking buttons to “like” or forward messages, the software would generate suggested responses which a person could simply agree to be posted on their behalf. Now what is the point? The person would have to read the message that they received and then read the automated robot’s response and then decide whether or not it was suitable. Just answer the message! It seems like an awfully long winded approach to just simply writing out a response that takes no more than two minutes anyway!
An example given in the article was:
In response to learning that an acquaintance called David has changed jobs, the system might suggest: “Hey David, I am fine, You were in ABC corp for 3 years and you recently moved to XYZ corp, how do you feel about the difference, enjoying your new workplace?”
That to me reads like an automated response. If my friend told me that they had changed jobs, I wouldn’t feel the need to tell them that they had been working in their previous position for however many years. I think it is a really lazy way of keeping in touch with people!
I find that we have spent so long, especially in Public Relations, telling people why social media is so important, and why you should make every effort to personally respond to relevant messages personally has been totally disregarded with this software, and I find it a strange move on Google’s behalf. Social media allows human-to-human interaction, and I personally think that shouldn’t be messed with. As the old age saying goes, if it isn’t broke, don’t fix it!