I recently read an article published on the Telegraph online, about Britain’s most influential tweeters today. As I have mentioned in previous blog posts, I am extremely interested in social media and my dissertation topic was how to be classed as influential on Twitter, so this article was right up my street!
There is a huge mix of people on the list, which is constructed of 140 Twitter users. I have a problem with the way the word ‘influential’ is thrown about, when really, I think the word ‘popular’ is more suited to the users in the list. The meaning of the word influence is ‘the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.’ and the meaning of popular is ‘liked or admired by many people or by a particular person or group.’
As you can see, there is a fine line between the two words, and yes, I’m sure the One Direction boys are influential to their fans, but I don’t think they have the power to have an effect on the character, development or behaviour on someone who is not a fan of their music, or them as people.
There is an obvious correlation between popular celebrities today and the most ‘influential’ tweeters today in the article and the top 5 in the following order, are low and behold, One Direction members;
- Liam Payne
- Harry Styles
- Niall Horan
- Louis Tomlinson
- Zayn Malik
Move down the list to the 7th spot, and you find our Prime Minister, David Cameron. He is meant to be the most ‘influential’ person in our country, as the political leader of the United Kingdom, I find it hard to believe that Liam Payne has more power to influence a group of people than the Prime Minister does.
In the 63rd spot on the list, comes Anne Twist, for those who aren’t die hard fans, that is Harry Styles’ mother. Bringing back the notion of perhaps this list is for popular people, and not influential content that has the power to change the way people behave.
The whole list from 1 through to 140 is constructed from a mixture of people, ranging from politics to vloggers (mentioned in a previous blog post), and I have no issue with this information being formulated in to this article. I just think the word influential should be used in the correct manner, as Harry Styles’ tweeting about his dinner isn’t really ground breaking, thought provoking content is it?
As I found out when writing my dissertation, everyone is influential in some capacity. I am influential to my followers, but I may not be influential to yours. One Direction are influential to their fans, but they are popular on Twitter, and so forth.
To sum this post up, I believe the Telegraph published a list of popular people with a lot of followers, they did not publish a list of Britain’s most influential tweeters like the title would have you believe!