I love nothing more than when I see a well known brand getting over its big name and just being funny. I personally think being PC (within reason) takes too much effort. PR executives can spend forever and a day trying to please all of the people all of the time, but whats the point in coming across like a suck up? I’ve been to many interviews and had some great conversations with some key players in the industry and a common theme has been that they wish they could say what they wanted but don’t due to the fear of losing followers/loyalty. I say throw caution to the wind, it’s a well known fact that you can’t please all of the people all of the time, so theres no point in trying to be honest!
The best social media conversation I’ve ever read in my life occurred in the beginning of November last year and it came to my attention today via Buzzfeed.com and it involved some major players in the UK! To sum it up, Tesco Mobile, Cadbury’s, Jaffa Cakes, Sainsbury’s, Phileas Fogg, Yorkshire Tea and Walkers have some of the best social media executives in the world in my opinion!
It all started by somebody showing Tesco Mobile a Facebook post of somebody dissing their brand (may I just add that Tesco Mobile do not take lightly to people doing this! Just take a look at their Twitter feed, it’s fantastic!) and it escalated quickly from there on out.
Take a look at the images below of the unreal exchange between some of the biggest brands in the UK! It really is great to see such a relaxed and funny stance on social media that people genuinely enjoy reading!