There are a fair few social media apps that I feel are just around because they’re different to the norm, such as Facebook, Instagram, Vine etc but that doesn’t mean they’re any good.
The latest one to come to fruition is an app called Whisper, it is a free iOS and Android mobile app with an associated paid online service which allows users to send messages anonymously and receive replies, basically Facebook/Twitter without the username. It was first launched in March 2012 under the original name ‘WhisperText’. Users post a message which are then published displayed as text superimposed over an image which are similar to greeting cards like the image below:
It is doing incredibly well for an app that doesn’t get as much mention as big game players, getting on average 3.5 billion page views each month which has got venture capitalists interested, and no wonder!
In May 2013 the owners of the app added a service cost of $5.99 (around £3.59) meaning receiving messages was free but sending messages required payment. In my opinion that was the beginning of the downfall of the app, and the fact that in February 2014 the service charge was made free for ‘most users’ but paid messaging was something that was required for certain users for certain reasons.
I struggle to see the point in this app, I understand that it serves its purpose of a social media app that allows more anonymity than most others but I just don’t understand. Maybe thats naive of me but I’m sure most people would agree that it is some what unnecessary, then again, a lot of people would say that about social media as a whole.
Even though I am a Social Media Executive Intern, I think social media on a personal basis is somewhat pointless, meaning I don’t think many people actually need to read about what you had for dinner or the fact you’re bored, but social media for a business is priceless.
I suppose we will all find out how popular this app is if Facebook tries to buy it in a few months!